The Sunday Leader

Two Silvers

b-1Ogilvy and NDB Bank (NDB) celebrating at the 2009 Effies where the Ogilvy group walked away with two of the three silver awards presented at Effies 2009, the premier awards ceremony that recognizes creative effectiveness. Ogilvy Advertising bagged a Primary Agency Silver award and Ogilvy Media won a Secondary Agency Silver award for the “Good things come in small packages” campaign for NDB. Ogilvy also won three Bronze awards at this year’s Effies, which notably did not see any Gold awards being presented.

Commenting on the Silver award won for the “Good things come in small packages” campaign, NDB Vice President and Retail Banking and Marketing Head Indrajit Wickramasinghe said, “Ogilvy has been NDB’s communications partner for over a decade and we have together strategically built a strong brand over the years. We are pleased that the effectiveness of our marketing and communications approach has been recognized.”

Speaking on the win, Phoenix Ogilvy Chairman Irvin Weerackody said, “There is only one measure to judge how well a brand has performed in the market, and that is effectiveness or the results. In that sense the market is both judge and jury of effectiveness.” He added, “We sell or else..this is an old mantra but this is also the new reality. We are happy we have achieved results for our brands.”

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