The Sunday Leader

P.a.t. up 41%

Shaw Wallace Marketing Ltd. (S.W.M.L.), in the financial year ended March 31, 2009 saw gross turnover grow by 18% year on year (y.o.y.) to Rs. 3.1 billion. Profit attributable to equity holders of the parent (Shaw Wallace Group) during this period grew by 41% y.o.y. to Rs. 88.8 million.
S.W.M.L. Chairman S.R. Vamadevan in his review of the company’s performance said that these results were possible because the company increased its product range through new product launches with existing and new brands, coupled with excellent teamwork of the sales and marketing force.
The company’s redistribution network was strengthened both in depth and breadth and the results were immediate, he added.
Vamadevan further said that the Wonderlight brand which contributed Rs. 500 million sales per annum with a 14% gross profit was sold by the manufacturer to Unilever during the last quarter of the current financial year.
Due to the exit of this product range there will be an adverse effect on turnover and profitability in the financial year 2009/10, he said.
Vamadevan however said that the company is optimistic about opportunities that will unfold in the North and East. “We have already appointed two additional distributors in these areas and have recruited sales personnel for the retail trade redistribution,” he said.
The Chairman further said that the company has entered into an agreement with Samson Rubber Industries (Pvt.) Ltd., to manufacture Pioneer brand three wheeler tyres to the local market.
The company would also make all attempts to export three wheeler tyres especially to India, he said.

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