Distributor
Left to right: Softlogic Trading Retail Sales Manager Gihan Vitharana, Softlogic Trading (Pvt. Ltd. Director/CEO Roshan Rasool, Dell Global BV South Asia Consumer Emerging Markets Director Prasenjit Sarkar and Marketing Manager Krittawit Krittayaruangroj.
Dell Computers recently appointed one of Sri Lanka’s leading information technology companies, Softlogic, as its authorised distributor for consumer products in Sri Lanka.
Softlogic, with its network of retailers across the country will strive to develop Dell’s geographical reach in Sri Lanka. The agreement between the two companies adds a significant new dimension to Softlogic’s vast product and service portfolio addressing the rapidly growing consumer IT segment. Softlogic’s charter includes distribution of the broad range of Dell Inspiron, Studio, Studio XPS as well as Vostro notebooks and desktops, LCD monitors, projectors and other computer peripherals.
“We believe our relationship is synergistic. Softlogic has an extensive retailer channel in Sri Lanka while Dell has a range of high quality personal computer offerings for the market,” said Dell Global BV (Singapore) South Asia Consumer Emerging Markets Director Prasenjit Sarkar. “We are excited to be representing and working with Dell in Sri Lanka. We believe that this partnership will add a new dimension to our current consumer offerings.” said Softlogic Director/CEO Roshan Rassool.
