Launch of “In Sri Lanka We Believe” Campaign

As Sri Lanka celebrates the second anniversary of defeating terrorism and the dawning of a new era of peace and prosperity, Ceylinco Insurance has initiated a new concept: “In Sri Lanka We Believe”. A concept that captures the sentiments of  Sri Lankans in witnessing a fresh beginning for the nation, “In Sri Lanka We Believe” reiterates the full potential of Sri Lanka.
Committed to being a catalyst for growth in the insurance industry, Ceylinco Insurance has maintained a steady role in innovation and leadership. As Sri Lanka embarks on an ambitious plan to become the “Wonder of Asia” within the next few years, Ceylinco Insurance believes that the corporate sector must play a vital role in resurging  the economy.
“I consider it  appropriate to express our gratitude to  the President and the Government of Sri Lanka  for ensuring that Sri Lanka finally has peace and stability and an environment conducive for business, which augurs well for the future,”  says Ceylinco Insurance (General) Managing Director/ Chief Executive Officer Ajith Gunawardena, commenting on “In Sri Lanka We Believe”.
Ceylinco Insurance’s 2009 Sustainability Report refers that year as being Sri Lanka’s second independence and with good reason too. “The war in which thousands of Sri Lankans perished, devastated the economy and sapped our social will and created a de facto separation of our country had decisively ended. Under a Government of stability, Sri Lankans from South to the North and East have been able to rejoice in the new found sense of freedom and peace.
A dynamic economy, free from the shackles of a 30 year old conflict, is ready to bounce back with a newly found sense of vigour.  Key sectors such as finance, insurance, tourism and leisure, investment, shipping and aviation, are today experiencing the kind of surge previously unseen. The stock market has witnessed an unprecedented boom that has firmly established it as one of the best performing.  President Mahinda Rajapakse and his Government had ensured political stability and peace, providing a rich dividend of optimism for the entire country.
Since 2009, Sri Lanka’s status as a growth hub has increased with tremendous potential. In this scenario, Ceylinco Insurance General is confident of a future of outstanding growth and stability. Having emerged the clear leader with a vision in the Sri Lankan insurance industry, the company is set to take on new opportunities in a landscape of outstanding corporate success. New markets in the North and the East have opened up, taking the concept of VIP On the Spot insurance to the people there, enabling them to experience unparalleled service, delivered with a customer commitment unseen before.
“Ceylinco Insurance General, a Sri Lankan company, with roots planted within the Sri Lankan soil, is confident that today, as we celebrate two years of peace and harmony among all ethnic groups in our country, as a nation Sri Lanka stands on the threshold of a fresh beginning.” This is, undoubtedly, a new era that will see a resurgence of the national spirit, one that makes everyone proud to be a Sri Lankan, ready to take on the challenges of a competitive global market place.
Ceylinco Insurance Chairman Godwin Perera is confident that “In Sri Lanka We Believe” will embody all things Sri Lankan, infusing economic development and progress with a promise of a world class Sri Lankan identity.
Time has come for Sri Lanka to take its place in a region experiencing economic expansion.  Perera together with Gunewardena, the Board, the Management and the staff of Ceylinco Insurance General stand ready to flag off “ In Sri Lanka We Believe “, delivering a new sense of  optimism to all Sri Lankans.