Ceylinco Life Policyholder Families Spend A Carefree Day At Leisure World
Unbridled fun and frolic were the bonding ingredients for hundreds of policyholders of Ceylinco Life accompanied by their families, when they enjoyed a carefree day at the Leisure World theme park recently, courtesy of Sri Lanka’s life insurance leader.
The fourth edition of the Ceylinco Life Family Savari is a mammoth annual interactive promotion which unites people from all districts of Sri Lanka. They all have one thing in common, their choice of life insurance partner.
Selected from hundreds of thousands of policyholders of Ceylinco Life, 500 lucky families qualified for the event. They were provided with free transport to and from the location, meals and refreshments for the day and the run of the park’s many rides and slides.
As in the case of last year’s Family Savari programme at Leisure World, four families chosen through a draw were provided with helicopter tours in addition to the free rides at the park.
Addressing the policyholders at the start of the day’s programme, Ceylinco Life’s Managing Director and CEO R. Renganathan described the Family Savari programme as a value addition. “The purpose of Ceylinco Life is to provide relief to policyholders when they need it most,” he said. “We also believe in going beyond our basic responsibility and adding value for our policyholders.”
Renganathan said that previously 50 families of Ceylinco Life policyholders had visited Singapore, while another 150 policyholder families had been taken on ocean cruises on board the ‘Jetliner’ in the 2011 edition of the Family Savari.
The annual Ceylinco Life Family Savari event is intended to generate greater awareness of and interest in life insurance in market segments as yet unprotected through insurance, reward existing policyholders for keeping their policies active and provide an incentive to others to revive and maintain their policies.
This year’s promotion covered policyholders whose policies were active as at December 31, 2010, new policyholders who purchased life insurance between 1st September and 31st December 2010 with a minimum of three monthly premiums, persons who opened Ceylinco Retirement Accounts (CRA) or had a minimum balance of Rs 100,000 in their accounts as at 31st December 2010 as well as those who possessed or purchased investment-linked insurance for Rs 200,000 or more during the four months of the promotion.
Ceylinco Life has covered more than 750,000 lives through active policies and has been the market leader in Sri Lanka’s long term insurance sector for the past seven years. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service and professional development.