History Of Garments
Having completed an acclaimed trilogy of calendars that explored the role of water in Sri Lankan antiquity, culture, and everyday life, Brandix and Q&E set about unravelling the rich tapestry of textile techniques and traditions for Brandix calendar’s 2012 edition. Entitled “The Difference is Passion”, this latest chronological chronicle celebrates the sublime skill and bolts of brilliance that have revolutionized the worlds of fabric and fashion.
Although Sri Lanka is renowned as one of the modern world’s textile hubs, many are unaware of its garment craftsmanship heritage.
During the2012 calendar briefing, the apparel giant set out a number of objectives: From reminding its associates that they are part of a centuries-old tradition of Sri Lankan textile excellence to dazzling its various stakeholders with a vivid garment artistry examination. These objectives ensured the impact made by its calendar was maximized.
Spanning the centuries between the cotton plant discovery and the industrial sewing machine invention, the calendar pays attention to the ways in which Sri Lankan artisans have made their mark on textile history. For example, one page details the drama that surrounds Kuveni and her spinning wheel while another recalls a bygone era when the staccato stutter of a handloom rang through “every” Sri Lankan village.
Like the 2009, 2010, and 2011 Brandix calendars conceptualized and created by Q&E, he 2012 edition was researched to ensure that it would be an edifying presence in the recipients’ lives. One can thus learn about the quality control exercised by a Dumbara Rata weaver and read about the Sri Lankan chaya root, prized by dye masters for its deep scarlet hues amongst many other informative entries.
Weaving together Laxman Nadarajah’s exquisite photographs with Q&E Senior Art Director Nishantha Gammudhuwatta’s masterful layouts, the 2012 Brandix calendar is also a style and beauty triumph. Noting that the calendar is an ode to the passion that drivesl innovation, Q&E CEO Ms. Dilrukshi Wijeyekoon drew a parallel to the insight-based approach practiced by the communications specialist saying that “our creative process is rooted in research but is always ignited by our diverse inspirations.”
The strategic partnership between Brandix-Sri Lanka’s leading apparel solutions company, and Q&E-it’s marcom partner has always leveraged the required expertise to reach specific communication goals in line with Q&E’s commitment to create “work that works.”
Those who have received the 2012 Brandix calendar will now be able to tease apart the strands of this colourful narrative over the course of the coming year.