The Sunday Leader

Pulse Offmarks Miss Sri Lanka Earth set to revolutionize the beauty pageant industry in Sri Lanka

It’s that time of the year again where amidst a flurry of charisma, confidence and meticulous training sessions; Sri Lanka will soon come to choose its ambassador for Miss Earth 2018.

Miss Earth, deemed one of the Big Four International Pageants alongside Miss World, Miss Universe and Miss International, is a much coveted title that is the embodiment of both beauty and environmental awareness. A crowned titleholder will commit her time to address and promote environmental concerns and will officially be the face and voice of the Miss Earth Foundation. She will also work with many significant environmental organizations such as the United Nations Environment Programme (UNEP), World Wildlife Federation (WWF) and Greenpeace, bearing a hefty responsibility on her shoulders.

Miss Earth will take part in Sri Lanka for the 8th consecutive time this year and is presented by Pulse, the Number One Lifestyle platform in Sri Lanka together with Offmarks, a leading beauty brand in the Healthcare & Personal care industry. Changing the very nature of beauty competitions with regards to the selection process, contestants, competition process and outcomes, the pageant is set to refine and enrich 12 personalities through a collection of workshops and Mini Pageants to deliver an exceptional beauty pageant.

The Grand Finale is scheduled to be held on September 10 at Galle Face Hotel and will be telecast on September 16 at 9.30pm on TV Derana. The winner of the competition will mark Sri Lanka’s delegate for the Miss Earth Pageant being held in the Philippines this October. The event will be an exclusive, invite-only occasion complete with cocktails, canapés and a breathtaking sunset at an iconic location.

Pulse Offmarks Miss Sri Lanka Earth is much more than a beauty pageant, it is a prestigious title which provides the winner with an important platform to voice their opinions, campaign for a worthy cause, impact change where it is needed the most, and represent Sri Lanka at an international level. It is indeed a unique and life-changing opportunity for all aspiring women who wish to make their mark upon the world, so keep your eyes peeled for more at www.pulse.lk.

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