That must have been some brainstorm that
day. One could almost feel the electricity
surging through the collective brains of the
gathered thinkers.
Throw your minds back to the days of the
great Greek philosophers. Socrates and his
colleagues would sit together to discuss the
origins of the universe and other abstruse
subjects that would have driven ordinary
Greeks to pouring a bottle of olive oil on
their heads instead of a few spoonfuls into
their salads and gulp Grappa by the bottle.
Brainstorming
Such Greek brain storming produced
interesting theories and hypotheses that are
even to this day the subject of discourse
and debate in academic institutions and
ivory towers in many parts of the world.
It is hard to imagine that the collective
thinking that gave birth to such varied
theories of the universe from the days of
Anaximanes and Aristotelian logic had any
influence whatsoever on the intellectually
weighty work that emerged from the exchange
of ideas of the Foreign Ministry’s
advisory committee.
Had such ancient discourse made an iota
of an impact on our advisory committee we
would gladly have said hallelujah and gone
back to sleep. But after reading the
circular letter that the Foreign Ministry
sent to several of our diplomatic missions
abroad one could only marvel at the
simple-minded thinking that produced such a
naïve and even more obvious plan of action.
Those who know their Latin might remember
the phrase "parturient montes,
nascetur ridiculus mus" – the
mountains are in labour and produced this
ridiculous mouse.
No admirer of rats
I am no greater admirer of rats or even
mice though an animal lover I certainly am.
But after nibbling away for nearly a year
the Foreign Ministry’s greatest
contribution to trying to build our image
abroad is now plainly there to see to those
who are able to lay their hands on this
weighty document distributed under the seal
of one Ravinatha Aryasinha who presents
himself in the even weightier designation of
Director-General of Public Communication.
Readers must be aware of some of the
recent public communications by the Director
General which turned out to be public gaffes
and the less said about his efforts at
communication the better it would be for the
public not to mention the country.
What we cannot let pass without comment
however the advice is he has passed on to
several of our missions abroad on how they
should set about improving Sri Lanka’s
political image.
So the new year opened for us denizens of
Paradise Club down Duplication Road, our
favourite watering hole where hundreds
gathered to celebrate the dawn of 2008,
talking of the intended jettisoning of the
cease fire agreement and how the powerful
and not so powerful nations of the world
would react to what seems like the coming
war on a larger scale than we have known for
many a year.
Ceasefire to fire power
Naturally the conversation came round to
how are diplomats would cope with the new
situation having to switch their talk from
ceasefire to fire power.
It all started when Kohenda Kadavetuney,
a big noise in the Foreign Ministry walked
into Paradise Club in the company of Percy
Palamalla, our man in Outer Mongolia.
"Greetings and all that to you
Kohenda. How goes everything foreign?"
inquired Kesara Kasalagoda, Royal College
and SSC with a smirk that could be
devastating.
"Glad you are here Kohenda, we were
just talking about how you guys are going to
tackle this image problem," said Puli
Pachchathanni, the poet laureate of
Pungodativu.
"What image problem is that?"
asked Kohenda Kadavetuney.
If he had to ask that question he should
not be holding office in the ministry I
thought.
"Why, didn’t you know that your
ministry has been telling your boys and
girls abroad how to improve the country’s
image and also soliciting their ideas,"
said Kosala "The Fixer" Kehelmala
who had more hot news at his fingertips than
the whole of the Beira Gedera press.
Six point plan
"Well why don’t we ask Percy. He
might have received that six-point plan on
how to make Sri Lanka smell sweeter than all
the perfumes of Arabia," said
Kasalagoda goading our diplomutts to engage
gear.
"Well actually we in Outer Mongolia
are not in a position to form a Sri Lanka
friendship group as proposed in the ministry
plan. We have no friends. I mean Sri Lanka
has no friends in Outer Mongolia. And as for
making friends with the Tamils, there is no
diaspora, not even a Dias.
The only Sri Lankans who have been
spotted in Mongolia are asylum seekers
trying to find a route to get to Russia or
wherever and then on to Western
Europe."
"Tell me Kohenda, why is your
ministry master plan sent to some 20
diplomatic missions called Sri Lanka
political image building campaign?"
asked Ravi Ratevedda, former MP for Nadagama.
"Yes, I was wondering about that too
after reading about it in the media. Why not
improve the image of the country, why should
it be only the political image? Is that an
admission that it is the political image,
whatever that means, that needs to be
polished and presented to the world,"
asked Sagarika Sarungale, heiress apparent
to the textile billions.
Recycling operation
"This is so funny, these same old
ideas being recycled and presented as the
considered opinion of some so-called
committee," observed Felix Katepittu,
veteran diplomat now retired. "When I
was posted in the UK many years ago there
was already a Friends of Sri Lanka
Association that included former British
diplomats and business people who had served
in this country. So this is nothing new. Our
missions had already established such
groups."
"Now that you mention it Felix, wasn’t
there another big do in London at Trafalgar
Square a year or two ago. I remember seeing
the photographs in our media including TV.
They said President Rajapakse could not make
it but Mrs. Rajapakse was there. There were
some Tamil protests also at the time,"
added Dr. Ananda (Andy to the foreign NGOs)
Ansabage.
"Yes that’s right. I think it was
when the now excluded Mangala Samaraweera
was foreign minister," chipped in
Kesara Kasalagoda.
"Why go that far men,"
intervened Wendy van Rinderpest, former
president of the Dutch Breudher Association.
"Somebody wrote in the papers just
recently that there was a big cultural do
arranged by the High Commission where even
some Burgher families also took part playing
kaffringna music. Myee, must have
been nice after all those years to hear kaffringna
in London, no."
Think tank
"I remember that in other capitals
where I served we have had cultural shows
including film festivals to promote the
country flying out artistes all the way from
Colombo," continued Katepittu
"Maybe this ministry ‘think tank’
is so well oiled that it is picking up all
the cultural and other promotions done by
our embassies and presenting them as their
own plan," added Hamid "Fast
Cash" Mansoor, Colombo’s casinopathi.
"Then they will send a copy to
President Rajapakse and show what a great
contribution they are making to build our
image."
"Well that is one way of hoodwinking
the people," broke in Bandu Bahubootha,
academic turned NGO wallah.
"The ministry also asks our missions
to come up with ideas for hiring foreign
lobbyists to sell Sri Lanka," I said
remembering another of the proposals.
"A sound idea really. They will not
only sell Sri Lanka, they will sell anything
they could lay their hands on. Perhaps some
ministry people have already identified
individuals. I heard that somebody from the
House of Lords called Green Grocer or
something is being mentioned according to
Aryasinha’s letter," explained Ravi
Ratevedda.
Goodwill ambassadors
"Did you read that the plan is also
to organise events to which goodwill
ambassadors from Colombo could be
sent?" I asked having read details of
the ministry plan.
"That is an excellent idea,"
added Mabel Manasgathe. "Why not send
Gutikelli Silva and son Malakelli Silva as
goodwill ambassadors for a grand performance
to Berlin or London or Washington."
"Why, do you want Sri Lanka to loose
the few friends we have left?" asked
Kandiah Vinasapathi as the hands of the
clock moved inexorably towards midnight
signalling the end of one year and the
beginning of another.
Just imagine that. Waiting for the dawn
of a new year with Gutikelli Silva in mind