Want an obedient spouse? A new book
says you should coach them like animals!
How to train a husband
By Jennie Yabroff
Attention, frustrated
wives: if you want your husband to start
listening to you and stop leaving his socks
on the floor, all you need is a little
patience and a lot of mackerel. Such is the
putative relationship advice of Amy
Sutherland, a journalist who spent a year at
an animal-trainer school and decided to
apply the trainers’ techniques to her
husband’s annoying habits.
According to Sutherland,
the key to marital bliss is to ignore
negative habits and reward positive ones,
the same approach animal trainers use to get
killer whales to leap from their tanks and
elephants to stand on their heads.
Least Reinforcing Scenario
So to teach her husband,
Scott, to stop storming around the house
when he couldn’t find his keys, she
practiced what trainers call Least
Reinforcing Scenario, which means she
ignored his outbursts, and didn’t offer to
help with the search. To prevent Scott from
hovering over her while she tried to cook,
she engineered "incompatible behaviours" by
setting a bowl of chips and salsa at the
other end of the room. Soon she had a
key-finding, salsa-eating mate and, she
says, a happier marriage.
Sutherland first wrote
about her experiment in the New York
Times in 2006, where it became the most
e-mailed story of the year. Now her book,
What Shamu Taught Me About Life, Love And
Marriage, has come out, and a movie is
in development. Sutherland admits that her
ideas are not groundbreaking: in the 1890s
Ivan Pavlov experimented with dogs to study
stimulus and response.
In the 1930s, B. F.
Skinner used rats and pigeons to develop his
theory of "operant behaviours," the idea
that behaviour is affected by its
consequences. That doesn’t mean the strategy
is not controversial: critics bristle at the
idea that humans are as easily manipulated
as dogs or marine mammals, and contend that
books such as Sutherland’s reinforce
war-of-the-sexes stereotypes about women
using their feminine wiles to manipulate
simple-minded men.
Well known
The idea of women
training simple men is a well-worn trope of
pop culture. In the 1963 film If A Man
Answers, Sandra Dee’s mother hands her a
canine-training manual with the advice "If
you want a perfect marriage, treat your
husband like a dog." More recently, the BBC
reality show Bring Your Husband To Heel
featured a professional dog trainer teaching
wives how to get their husbands to sit and
stay.
While Sutherland claims
that animal-training techniques work on both
genders, in another new book, Seducing
The Boys Club, Nina DiSesa advocates a
gender-specific approach to changing
people’s behaviour. DiSesa, who was the
first female chairman of the ad agency
McCann Erickson, argues that women should
use their femininity to manipulate the men
they work with. Instead of criticising an
employee’s ad proposal, she flatters him for
his "brilliant" idea, then sweetly asks if
he had any other inspirations. "Women use
these tactics with men all the time," she
says. "We’re mothers, wives, girlfriends,
sisters. We know how to handle men, we just
don’t do it at work."
While DiSesa’s tactics
may appall feminists, the appeal of
Sutherland’s approach is obvious: no tearful
couples-therapy sessions, no tantrums about
unmet expectations. But Sutherland says it’s
not a quick fix. In fact, she was the one
who wound up being retrained, as she taught
herself not to take her husband’s actions
personally, and not to react when he did
things that annoyed her.
S and M method
DiSesa also says she
retrained herself to stop criticising and
confronting the men she worked with, and
instead use "S and M" — seduction and
manipulation, to get her way.
And, she says, we
shouldn’t admit to our manipulations. "If
people think I’m being conniving, I am," she
says. "But if men see it coming, they’ll
duck." Sutherland’s husband eventually
caught on to her experiment (it didn’t help
that she wrote a book about the
animal-trainer school), and even started
using the techniques back on her. Now they
use the word ‘shamu’ as a verb, as in ‘Did
you just shamu me?’
Shamuing might work to
get your husband to stop leaving his socks
on the bathroom floor, says psychotherapist
Marlin Potash, author of Hidden Agendas:
What’s Really Going On In Your
Relationships. "In small doses, it’s
really a good idea," she says. But she’s
skeptical of the idea that the technique
will work with real marital problems such as
lack of communication or sexual
incompatibility: "I don’t really believe
that changing these small behaviours is how
one transforms a marriage."
Sutherland makes no
claims to be a relationship expert. And
she’s not opposed to therapy, although she
says, judging from the enthusiastic response
to her essay, "Psychologists might want to
consider bringing more animals into the
mix."
Sit, Beg, Roll Over, Stay
Animal trainers use lots
of tricks to train their charges. Try the
techniques below at home.
· Reward positive
behaviour: If your mate picks up
just one dirty sock without being asked,
give lots of praise. Or a tasty fish.
· Ignore negatives:
Don’t nag about the rest of
the filthy laundry still piled on the floor.
Trainers call this Least Reinforcing
Scenario.
· Don’t take it
personally: Laundry is just
laundry, not a symbol for how much your
spouse loves you or values your marriage.
- Courtesy
Newsweek

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A phenomenon called
shopping
‘Why are you in the
car Pooncha are we going
shoppiiiiiing,’ my 13 year old niece
Rahelle inquired, her eyes sparkling
momentarily as she daintily slid herself
into the backseat of the car. I’d asked my
sister Ru to drop me off in church for a
meeting after picking my two nieces up from
sports/band practice in school.
I must admit I drip with
girlish enthusiasm whenever I anticipate
some event at the old alma mater, but
the sports meet held Friday had been
designated a classified affair due to
security concerns. The upshot? The
proceedings were off bounds to cheering
aunts and other like species.
Notwithstanding, the
shopping motif became the hot subject for
five minutes as we reprimanded my niece
thoroughly for even thinking such flamboyant
thoughts in these trying times. Immediately
after this lecture/sermon that would have
done any young village curate proud, Ru and
I sunk our teeth into a deep but vitriolic
conversation on the cost of living and
stopped only as we arrived in the church
premises.
At which time I quickly
reminded myself that despite the state of
the nation and the economic crisis, I must
endeavour at all bally costs to love my
neighbour and forgive those who plot and
plan etc. All that biblical stuff about
turning the other cheek and giving coats if
people ask for shirts also made their way
into my short term memory.
While I cannot promise
that another visit to the vegetable stall or
a walk down the super market aisle would not
bring back the vitriol, for the moment all
was calm and still.
Be that as it may, what
is it about teenage girls that make them
like shopping so much? I recall in the days
of yore, when as a teen, my friends and I
would meticulously plan out our shopping
expeditions. It was like some medieval
treasure hunt as we mapped out a course of
action. In those days life was simple.
Shopping and malls meant
Liberty Plaza. So We would walk down
Colpetty and Bambalapitiya and of course go
to Liberty Plaza. Later we were thrilled to
prowl around the shops at Unity Plaza. The
most daring amongst us, myself included,
would look for nose rings in some tiny
wayside joint in Wellawatte.
That’s about all the body
piercing we were willing to go through
except perhaps a provision for four ear
rings on each ear. How wild and rebellious
we thought ourselves to be, as we sported
silly red streaks in our hair (from easy to
wash off spray cans). I shudder at the type
of body piercing and tattooing that goes on
now.
What to wear came next.
Who bally cares what we wear to a shop? –
nobody I suppose except teenagers. Today I’d
go in my PJs if I could. As a teen it took
me two hours to decide — and that was just
on my ear rings for the outing.
But having said all this
I have to leave you with the following
advertisement which appeared in a weekly
advertising tabloid recently. It was
offensive, sexist, ageist, and in every way
politically incorrect. Welcome to Sri Lanka,
and enjoy.
It said in large letters:
‘Vacancy of Privet (sic)
Secretary FEMALE’
‘The ideal candidate
should have:-’
‘Fluent (sic) in English’
(naturally one supposes given the content of
the ad)
‘Little knowledge in
computer’ (nobody told the employer that a
‘little knowledge’ is a dangerous thing)
‘Good looking and social’
(now there’s a come hither line? One would
think beauty was in the eye of the beholder.
Perhaps the employer wanted to enter the
young miss in the ‘Miss Working Girl
Contest’ what what!)
Next the advertisement
read thus.
‘Unmarried.’ (Really?)
The ad goes on to say;
‘Forward your CV within
14 days with a passport sized photograph &
contact number.’
Takers any one?
Rabbada
Aiya
Two Wongs don’t make a white...

Chee Chee Corea was quite
regular to school. Why? He wanted to be
present with his benefactors constantly. His
fortune lay there. The well known Major
Chapman was the English master at San
Bandick and none dared to cross him. Chee
Chee was careful as to how he conducted
himself in the presence of Chappie yet
keeping his mates in hysterics. During a
term examination Chee Chee came up with the
following gems where even the stiff upper
lipped Chappie could barely conceal his
laughter.
A bicycle can’t stand
alone; it is two tired.
Time flies like an arrow;
fruit flies like a banana.
A backward poet writes
inverse
A chicken crossing the
road; poultry in motion. If you don’t pay
your exorcist, you can get repossessed. When
a clock is hungry, it goes back four
seconds. You are stuck with your debt if you
can’t budge it. Local Area Network in
Australia: The LAN down under. He broke into
song because he couldn’t find the
key. Bakers trade bread recipes on a knead
to know basis. If you jump off a Paris
bridge, you are in Seine. When you’ve seen
one shopping centre, you’ve seen a mall.
Chee Chee was asked to
write a short essay about a foreign family.
Here’s what he wrote;
Su Wong marries Lee Wong.
The next year, the Wongs
have a new baby.
The nurse brings over a
lovely, healthy, bouncy, but definitely a
Caucasian, WHITE baby boy.
"Congratulations," says
the nurse to the new parents.
"Well Mr. Wong, what will
you and Mrs. Wong name the baby?"
The puzzled father looks
at his new baby boy and says,
"Well, two Wong’s don’t
make a white, so I think we will name
him....Sum Ting Wong.
Ta Ra and see you next week.
What the......!
Man drives stolen vehicle
into police station
Authorities say a man
drove a stolen car to the Anderson County
Sheriff’s Office to demand the return of
nearly $2,000 officers seized from him
during a drug arrest last June. An officer
noticed he got into a car that matched the
description of a vehicle stolen about three
hours earlier.
Look what the cat dragged
in
A cat who took a
three-week cross-country ride to Arizona in
a storage container is headed home to
Florida. Arizona Humane Society officials
say the two-year-old gray cat crawled into
the locker in Pompano Beach, Fla., while a
man loaded it for a move to Phoenix. The
cat, named Meatloaf, was hungry and thirsty
but unharmed. Meatloaf’s owners had put up
posters around their neighbourhood.
Officials will give Meatloaf time to recover
before flying him home.
SMS novels
Five of the 10
best-selling novels in Japan in 2007 were
originally composed, and serialised, on cell
phones, thumbed out by women who had never
written novels, for readers who mostly had
never before read one. The genre’s
dominating plotlines are affairs of the
heart, and its characteristics, obviously,
are simplicity of plot and character and
brevity of expression (lest authors’ sore
thumbs and readers’ tired eyes bring down
the industry). Said one successful cell
phone writer, for a January dispatch in the
New York Times, her audience doesn’t
read works by "professional writers" because
"their sentences are too difficult to
understand."
The entrepreneurial spirit
The New Lucky Restaurant
has been around since the 1950s in Ahmadabad,
India, serving diners among the gravestones
located at various points around the tables.
No one is certain who was buried under the
restaurant. According to a retired
professor: The restaurant’s main concern is
that waiters know the floor plan and don’t
trip over the ankle-high monuments.
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